What is Google PageRank, and how does it affect search engine rankings?
In Google, PageRank is the measure of how "valuable" your site is to the internet. This is measured by the number and quality of the links linking to your site.
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The theory goes that if lots of people are linking to your site, then there must be something valuable on your site that would warrant that many people linking to you. It also goes that if a very popular site (one that has many links linking to it) thinks that you are good enough to link to, then you must have good content as well.
Therefore the number AND the quality of the links linking to your site is important. You can determine the quality of the links linking to you by how many sites are linking to them.
Here is an example to illustrate how Google uses PageRank to determine it's results. Say there were two almost identical pages about surf boards. Their content and search engine optimisation (where keywords are put on the page, and other factors) being the same, which will rank higher for the keyword phrase "surf boards"? The answer is: The one with the higher PageRank, of course. Google has determined that the one with the higher PageRank must have better content because more people are linking to it.
This answers the question, "I optimized my entire site, but I'm still on the 5th page. Why?"
How can you tell what PageRank you have, and how many people are linking to your site?
Google provides a search toolbar, and it will display the PageRank of the site you are currently looking at on it.
Click here to download the Google Toolbar
Google also has published an explanation of its PageRank technology.
Here it is: PageRank Explained
by Google
A Common Misconception: Sites have pagerank. Sites actually don't have pagerank. Individual pages do. Therefore your main page could have a pagerank of 6, and a subpage could only have a pagerank of 4.
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